Free TV Advertising ROI Calculator

ROI is calculated using the formula: (Net Profit / Total Ad Spend) × 100. Net Profit equals Total Revenue minus Total Ad Spend. This shows how much return you get for every dollar invested in TV advertising.

A positive ROI (above 0%) means your campaign is profitable. Most successful TV campaigns achieve 100-300% ROI, but this varies by industry, target audience, and campaign objectives. Even lower ROIs can be valuable for brand awareness.

LTV is the total revenue a customer generates over their relationship with your business. Calculate it by multiplying average purchase value by purchase frequency and customer lifespan. For example: $50 per purchase × 4 purchases/year × 3 years = $600 LTV.

CPM (cost per thousand impressions) for TV advertising typically ranges from $15-$35, though it varies by network, time slot, and audience. Adwave's AI optimization helps you achieve competitive CPMs within this range.

Improve ROI by targeting the right audience, optimizing ad placement times, testing creative variations, tracking conversions accurately, and using platforms like Adwave that leverage AI for budget optimization and audience targeting.

Absolutely! Modern TV advertising platforms like Adwave allow small businesses to start with budgets as low as $50. With proper targeting and optimization, even small campaigns can deliver strong ROI and help you reach local audiences effectively.